“ When should we expect to see results after starting conversion optimization? Two weeks? Three weeks? “ That’s a question we hear all the time. But the problem is that it assumes that conversion optimization is a silver bullet you use on a website, and then boom…conversions skyrocket. But that…

How many of you treat emails as your products? I’m guessing, a few… Just like the product you sell, welcome emails have to satisfy the customer’s needs or wants. Your new subscribers have to see value in the first email you send them from the word go. That’s how you…

Recently I picked this new hobby of binging marketing podcasts every single day. At first, it was a way of trying to avoid lockdown boredom, but it ended up being a regular in my everyday to-do list. The more I inhaled different podcasts is the more I started to realize…

Convincing customers to buy from you over and over again has never been an easy feat. Sometimes it becomes a bit easier when you have a predictable and repeatable strategy that is built to reward recurring engagement. Used right, loyalty programs can encourage repeat purchases and turn first-time buyers into…

1. It helps you gain great customer insights And guess what? Customer insights come with their benefits:

I’ll come right out and say it. You are more likely to lose customers if the digital channels you’re using are not seamlessly synced to the physical ones. I know that sounds so obvious -but you’d be surprised to see the number of companies who are still struggling to intertwine…

Whether you know it or not, you’ve probably exchanged messages with a bot at some point. In fact, we all have. These days, chatbots are almost everywhere and they have become a common feature on every eCommerce, Lead generation, and SaaS website. Chatbots have been heralded as the next big…

Quick question: On your eCommerce list of daily priorities that should never be ignored, where do you rank your customer service or customer support? Does it come first? Or second? Or maybe it’s not even on the list of priorities? I know that it’s easy to think of eCommerce customer…

In this day and age, we do not expect to see eCommerce shops that do not have gift cards and wish lists features on their websites. In fact, this has to be one of the unwritten laws governing the world of retail eCommerce. Regardless of the size of your online…